HISPANIC-POWERED
What drives our culture? Who are Latinx and what makes them tick? What are the core motivations that lead to the fattest population segment in the US? In what ways does your brand engage with this multigenerational, non-monolithic segment of the population while being sensitive and relevant?
Powered by Hispanics, with more than 30 years of experience, our team is made up of diverse and multidisciplinary individuals who live and understand the challenges of this market.
Cultural Consulting
We provide cultural consulting services to identify and align cultural nuances within your brand, marketing concepts, and targeted markets. Considering any underlying meaning concealed within the design or words, this analysis will increase the effectiveness of your entire campaign. After that, our creative culture consultants will guide you through adapting and translating your copy, tweaking your color scheme, and rebuilding content to speak accurately and authentically to your target audiences.
Context Adaptation Services
By 2024, almost half of the U.S. millennial population will be multicultural. Knowing what messages speak to Hispanic customs, values, and culture is one of our strengths. Adapting your advertising campaigns to include relevant messaging and delivery at the right time and on the right platforms is one of our specialties.
Translation
Hispanics understand Latinx. We are both.
Increase your brand's reach in ways you've never experienced before. We employ human translators who are bilingual and bicultural, that are sensitive to the intentions, tone of voice, and needs of our clients. For communication to be effective, it must come from the heart: the human heart; the business heart. Having translations done by humans is also the only way to preserve the heart of each translation.
MARKETING
General Market or Multicultural Markets? What if you can have both? Our team creates and amplifies engaging experiences that connect companies and organizations to Hispanic audiences on and offline to grow their businesses.
In order to deliver relevant and breakthrough experiences at the right time, we combine deep consumer insights with business objectives.
SOCIAL MEDIA
In the wake of the noise conundrum that has become social media and its impact on consumers' lives, it is more crucial than ever for your brand to understand what works and what it does not. Where to advertise, how and how often to create, repurpose or amplify content. Native advertising or multiple platforms?
In the universe that social media has become, and its impact on consumers' lives, it is more crucial than ever for your brand to engage an external team that will collaborate with you.
Our social media experts can assist you in elevating your social media presence through the following services.
-
Audience identification and assessment
-
Developing an effective social media marketing strategy and implementing it
-
Updates on a regular basis as well as current news and articles
-
Monitoring and responding to social media continuously
-
Monitoring, tracking, and adjusting to online resources and trends
-
Content modeled after keywords, phrases, and topics
-
Analytics and data-tracking
OYE
Consumers are talking about your brand, most likely in one of the main 18 different languages other than English currently being spoken in the US. But are you listening?
O.Y.E. is a language-neutral data analytics solution that turns data into actionable insights from online conversations collected among multicultural consumers regardless of the language they speak. Our proprietary algorithm effectively tracks, segments, and monitors real-time online conversations among the fastest growing ethnic groups in the U.S.
Schedule a 30 minute presentation to know more about this powerful AI powered tool
